The people
Spencer Tidwell, Founder of Signal & Sparrow
Hi, I’m Spencer Tidwell. I grew up in Jackson, Wyoming, and the surrounding valleys, working with local businesses and experiencing firsthand what makes mountain communities special. Those experiences shaped a deep appreciation for the care and intention it takes to create meaningful experiences for both visitors and locals.
Signal & Sparrow grew out of that background, alongside my work in growth marketing and paid media. My approach is thoughtful, data-driven, and grounded in clarity. I focus on helping brands understand what is working, what is not, and how their marketing can better support their goals without losing what makes them unique.
Joanie Tidwell, Brand & Client Partnerships
Joanie Tidwell is my mom and a trusted collaborator at Signal & Sparrow. She brings a deep care for people and place, along with years of experience in hospitality, branding, and relationship-driven work. She has spent much of her career working closely with local businesses and community organizations, building trust and helping brands communicate with clarity and authenticity.
At Signal & Sparrow, she supports client relationships, brand direction, and copy development, helping ensure each project feels thoughtful, personal, and aligned with the business.
Rooted in Jackson Hole and the Mountain West, Signal & Sparrow brings a place-aware approach to growth marketing shaped by seasonality, hospitality, and local audiences. We work with mountain and hospitality brands across similar communities, applying the same thoughtful, strategic perspective wherever we partner.
Rooted in Place, Focused on Growth
Our Approach
How do I approach growth marketing in hospitality settings?
Growth in mountain and hospitality communities comes with its own set of realities. Seasonality, visitor behavior, and local expectations all play a role in how businesses grow. I approach marketing with those factors in mind, aiming to support the experience a business creates and the value it offers to the people it serves.
What does it look like to work together?
Our approach is shaped by clarity, context, and care. We take time to do in-depth research on your business, audience, brand, and previous work. This helps us focus on what truly matters and make decisions that align with your business and its goals.
What does it feel like to work together?
Working together feels open and supportive. We take time to listen, stay involved throughout the process, and adjust as priorities shift. You can expect clear communication, shared decisions, and progress that feels thoughtful and manageable.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!